chapter 5 : clarify your offers
tending to my roots series - find clarity, energy, and direction in your business.
Helloo, I’m Jessica! I help therapists, coaches, and well-being practitioners clarify their positioning and structure their messaging so their website, offers, and content feel aligned and sustainable.
This is Whispers of Inner Power, where I share insights on building a business that grows without burnout or pressure-based marketing. A business that feels like home.
Tending to My Roots is a Substack series designed to help you reconnect with the heart of your business.
Each week, we explore one small but powerful aspect of your foundations, like a slow journey inward, blending soulful reflection with gentle strategy. We pause, realign, and rebuild from the inside out so that every aspect of your business feels true to who you are becoming.
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Hello love,
Today, we go back in the foundation of your business as we’re taking a closer look at your offers. And when I say offers, I mean anything free or paid that you have created for the world to consume : your products, courses & services.
Many new entrepreneurs make the same mistake that I made when I started : they go straight into creative mode when they start their business and they become prolific offer creators. They follow their inspirations or the influence of what seems to be trendy nowadays and they spend hours and hours finding ideas, improving and tweaking their courses and products.
The problem with that approach?
It takes a humongous amount of of time.
And investing all that time without first diving into the foundational steps of your business (such as your mission, your why and your values), you might end up with an offer you don’t like anymore. Or that you love but that is so disconnected from what your audience wants (or believes they need) that you can’t sell it.
Your mission today: make a list of all the services, programs, courses and products currently available or that you’re currently developing.
For each of them, ask yourself :
Does it spark joy? Do I love delivering it? Am I still proud of it?
We are constantly-evolving human beings, so of course your knowledge, your skills, your sensitivity will evolve over time and you might not keep all your offers around forever.
What is the life stage of this offer?
Just like living things, your offer goes through seasons of life : early birth, spring, summer, autumn and winter. If you look at your offers from this perspective, what stages are they at?
An early birth offer has just been released into the world, and needs to be tested, tweaked, improved. Make sure you give it the attention it deserves and get first people to try it out, even at a lower price.
A spring offer is getting some sales from the part of your audience that are keen on trying new things. Make sure you communicate clearly about it + often.
A summer offer is getting some attention and sales, but it’s still unstable, not everyone in your audience has heard about it yet. Make sure you keep talking about it + provide social proof like testimonials or case studies.
An autumn offer creates stable income, most people on your list have heard about it and it gets regularly sold. This is a tricky stage because you don’t want to retire it too soon and you need more visibility and wider outreach strategies to get more eyes on it.
A winter offer has done its time. Maybe it’s no longer relevant to the way the world has evolved, maybe you can see that people are losing interest and you don’t have the same excitement to keep it going. It’s time to retire it, possibly with a bang : one last flash sales before it goes?
Special tip: don’t erase a winter offer completely, maybe in a while you’ll see clearly how to make it evolve, or tweak it into something that gets you and your people excited again!
Does my offer align to my current level of energy, to my circumstances, to the space that I have in my life?
We often tend to under-estimate how much energy and time things take us, so you must make sure that you have the capacity to handle what you promise without over-exerting yourself. Perhaps your life circumstances have changed and a service that you could provide in the past isn’t quite possible right now? Instead of killing your offer altogether, perhaps you could tweak it, automate it, make it more autonomous or asynchronous? Anything is possible, so think in terms of what you’d love your daily life to look like and see how you can tweak things from there.
Does it serve my clients’ journey?
This is an important part of your business structure : consider that your clients come on a journey when they buy one of your offers. This offer helps them solve a specific problem up to a certain level. What would be their next step? Do you have another offer that would serve that purpose? Can you clearly map all your offers in this eco-system that makes them all part of the exciting journey your clients take with you?
Is the pricing serving me and my clients?
The price of an offer is a crucial aspect of the value the world will perceive it to have. It doesn’t mean that you must over-charge, or that small offers don’t have value (or a place in your strategy!), but give it some thought.
For each offer, consider: does this price show how much energy, experience and knowledge this requires of me? Does it reflect the possible transformation that my client will get? If you work 1:1, is your time and energy sufficiently compensated? If you were to sell all your spots, would that be enough to cover for the cost of your business and of your life?
It takes a little time to consider all of this, but it’s definitely worth it: once you’ve tended to your offers, you can more easily speak about them and therefore sell them.
Bonus Next steps: once you’ve mapped out all your offers, why not put them together in an Everything Page* (affiliate link)? This is a strategy by Elizabeth Goddard that I love because it goes quite against the usual advice to offer just one thing for your audience to know where to start. What happens when you show them everything? Let’s find out! Here’s mine.
Over the years, I’ve created many many offers. I’m a deep listener, and every time my brain picks up a problem my people have, and I know I can give them a solution, there goes a new offer.
The reality is, not all these offers have sold, and most importantly, not all these offers ended up being aligned with the way I want to work, or the capacity I now have.
For instance, last year I quickly created a 1:1 Telegram container where I’d check-in with a client, answer their coaching questions and support them as they were taking action in their business.
This is something I used to offer as part of my mentorship program, and it made sense at the time, but when I connect energetically with the idea of providing this service, I feel immediately drained, tired, and a bit annoyed. And this is data I don’t want to ignore.
I don’t want to hold people’s hands anymore. I don’t need to be the saviour, the enabler, the motivator, because I believe that if you’re not motivated to take action, than I can’t give you that motivation either, it has to come from within you.
I’m excited to give you direction, clarity, and a space to implement like during our soulful biz club co-working sessions for instance. I’m excited to implement it for you so you can focus on what you do best.
But I don’t have the capacity to carry the weigh of personal accountability.
So, that offer is now gone from my services, and because I’ve done the process of acknowledging my feelings + understanding the ways I’ve changed, I know that this is final, no guilt, no second-guessing.
Next week, we’ll take a look a small but mighty way to protect your energy. Stay tuned!
If this resonated with you and you’d like to walk through the entire journey at your own rhythm, you can get the Tend to Your Roots digital guide for just 15 €. Grab your copy right here.
Until next time,
Power & light,
Jessica