chapter 4 : clarify your values
tending to my roots series - find clarity, energy, and direction in your business.
Helloo, I’m Jessica! I help therapists, coaches, and well-being practitioners clarify their positioning and structure their messaging so their website, offers, and content feel aligned and sustainable.
This is Whispers of Inner Power, where I share insights on building a business that grows without burnout or pressure-based marketing. A business that feels like home.
Tending to My Roots is a Substack series designed to help you reconnect with the heart of your business.
Each week, we explore one small but powerful aspect of your foundations, like a slow journey inward, blending soulful reflection with gentle strategy. We pause, realign, and rebuild from the inside out so that every aspect of your business feels true to who you are becoming.
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Hello love,
In order to live an intentional life and to lead an intentional business, we must find alignment. Maybe you’ve heard this word a thousand times, but what does it mean really?
What is alignment really?
The more we hear a term, the more it becomes one of those words we tend to consider with our own individual perspective, our own experience and perhaps of which we have our own understanding.
I myself have different definitions, but one element that always stays central to anything that feels aligned is that it respects and honours my values.
This is an exercise that I do with every client I work with: Reconnect, define and clarify your values.
Maybe it’s something you’ve already done in the past, but as an ever-evolving human being, your values change with time, or at least your perception of which values are more important than others + how you wish to express and honour them in your life and business.
Today is your moment to refresh your connection to your values, so you can better align your decisions and your intentions in your business.
Brainstorm your values in writing : what is truly important for me?
If you need a little help, here’s a list of common core values by James Clear.
Then consider each of them: which ones are the closest to my heart in this stage of my life? Bring curiosity and acceptance to whatever comes up, even if it’s different than what you would expect.
Circle your 3 most important values.
For each of them, explore :
How do I honour them in my every day life?
How do I honour them in my business?
Transform: What can I do or change to be in complete alignment with them?
What do I need to let go?
One of my main values that has stayed the same throughout the years has always been freedom.
Looking back, this was true even before becoming self-employed, and when I was a kid, my parents kept saying that I was both proud and independent.
(My therapist on the other hand, would probably say that I was mainly avoiding the recurring emotional pain of trusting and then being disappointed, but that’s beside the point.)
Being in charge of my own destiny really matters to me, and that’s a big part of the strategy & positioning work that I do with highly sensitive women in the coaching and wellness industries: I want you to be in charge of your own destiny and not have to depend on a soul-sucking 9-5 job.
In my world, that goes beyond having good intentions: it means choosing an approach that respects and honors your capacity, so that you can keep showing up for your work, for your audience, for yourself.
Here’s the thing, though. As a highly sensitive person, I cannot operate from a space of freedom if my mind perceives risk and scarcity.
If my mind perceives risk or scarcity — as in the risk of being misjudged, rejected, perceived as not good enough, or scarcity of money, opportunities, clients — then I’ll default to operating from fear.
And fear-based decisions are rarely aligned with my goal of a fulfilling life.
This is definitely where I’ve had to pay the most attention, and what I need to come back to again and again. Making sure that my decisions in my business are freedom-based rather than fear-based.
And that absolutely means regulating my nervous system first.
Maybe that’s the case for you too? I’d love to read your thoughts in the comments.
Next week, we’ll have a look at the offers you have and rearrange them in a way that feels good.
If this resonated with you and you’d like to walk through the entire journey at your own rhythm, you can get the complete Tend to Your Roots digital guide for just 15 €. Grab your copy right here.
Until next time,
Power & light,
Jessica