7 limiting beliefs keeping sensitive women stuck in business
don't let your money stories hold you back
Hello love,
Today we’re diving into one of the most emotionally charged topics in business: money.
It’s especially true for sensitive and heart-led women because we deeply care and value connection and integrity. We want to create sustainable and thriving businesses but at the same time, many of us carry subconscious beliefs that keep us stuck, small, undercharging, over-giving… Often, we’d rather avoid the money conversations altogether.
That’s why I’m inviting you to join my Reveal Your Money Story Free Challenge, a 5-day self-paced experience with journaling prompts & audio guidances designed to explore and uncover your personal money stories. And if you’re ready to go even further, I’ll also be hosting a live workshop Untangle Your Money Beliefs (25€) That’ll be on February 26th with journaling prompts, meditations, and visualisations to open a space for honest conversations and help you break free from these patterns.
But before we get there, let’s bring some of these hidden money blocks into the light.
I’m not writing this because I’m the queen of money or because I’ve reached 6 figures. In fact, I’m not, and I haven’t. This isn’t something I’ve mastered or overcome. In fact I don’t believe we ever do because money is a complicated topic.
I’m writing about money because I deeply understand the emotional challenges around it. I’m right here with you in the trenches, and as I’ve been unraveling the layers of my own money stories and beliefs, I’ve come to notice that we all have them regardless of how they manifest.
Because money isn’t just about numbers. It’s deeply tied to our past, our traumas, our wounds. It’s not a switch we flip, not something we fix, but rather it acts as a magnifying glass through which we can uncover and reveal our resistances and patterns.
Many of us struggle with money, and that’s not because we’re silly, like I’ve heard many times from the mouths of brilliant women.
It’s because money - and how it is made, pursued and used - underlines the unfairness we see in the world. How can we then be ok with the idea of participating in a system that feels broken? And at the heart of our inner tensions: how can we not?
Of course they are ways to create fairer and more sustainable financial systems, like layered pricing options, conscious consumption, aligned barter, or living off-grid but ultimately this is the world in which we have to live.
We all must to eat, have shelter, education, access to physical and mental health and protection, and provide all the above for our kids. We all have the desire to experience the world beyond survival and there’s nothing unethical about it, it’s part of how we nourish our souls. We can’t create in a fair or sustainable way without it.
And then there are our stories. The one's we’ve created and the ones we’ve inherited, the subconscious beliefs we’ve absorbed, the emotional weight we carry when it comes to earning, charging, and receiving.
For sensitive people like us, these beliefs often run even deeper.
We want to do meaningful work, to help, to give. And yet, so many of us struggle to claim financial ease and stability for ourselves, and when things don’t flow, we blame ourselves instead of looking at the hidden scripts running the show.
So today, I want to bring those hidden scripts into the light.
Let’s talk about the most common money blocks that keep sensitive entrepreneurs stuck, and what we can start doing about them.
1. Making money and finding clients is hard.
This belief runs deep for so many of us, especially if we’ve been taught that financial success comes only through relentless effort, struggle, or sacrifice. When we believe that making money is hard, that belief seeps into everything we do: how we price our offers, how we talk about our work, and even how we show up in our businesses.
Maybe you’ve caught yourself hesitating to share your services because you don’t want to seem pushy.
Or you feel a pang of guilt when setting prices that truly reflect the value of your work.
Perhaps you’ve even had moments where potential clients express interest, but something inside you whispers, They probably won’t book.
In reality, making money isn’t about grinding harder or convincing people to work with you.
It’s about alignment, clarity, and allowing yourself to receive. It’s about knowing that your work is valuable and that the right clients will see that, too.
But you have to let them.
If deep down, you believe that success must come through struggle, you’ll unconsciously make things harder than they need to be. You might undercharge, overdeliver, or attract clients who reflect your own doubts, clients who hesitate, ask for discounts, or don’t fully commit.
So instead of asking, How can I work harder to make more money?, try asking, What part of me believes that money has to be a struggle? What if finding clients could feel easier, more natural—maybe even joyful?
2. Undercharging and undervaluing your work
So many sensitive women struggle to put a higher price on their services. Sometimes it’s a question of self-esteem - you know when all of a sudden you forget the value that you bring to the table. And sometimes it’s because we don’t want to exclude people. We don’t want to make money the "main thing”, so we tell ourselves that keeping our prices low is an act of fairness and accessibility.
And it’s ok to price some of your offers this way, but what I see is that too often, what you call fairness for others turns into self-sacrifice for yourselves. It breaks my heart to see so many devoted women giving their all to their clients yet they’re barely able to pay their bills.
Here’s what I want you to remember: undercharging doesn’t serve anyone.
When you price your work too low, it inevitably leads to burnout, resentment, and financial instability. You pour your heart into your business, but instead of feeling nourished (financially and energetically), you end up exhausted, questioning whether you can keep going.
Aligned pricing isn’t about slapping a high-ticket label on your work just for the sake of it. It’s about creating a sustainable exchange where everyone wins. So your clients receive the depth of your gifts, and you receive the compensation that allows you to keep showing up fully. That is fairness.
When you charge in alignment with your values, your energy, and the depth of transformation you provide, you create more impact, not less. You have more to give because you are resourced. You attract clients who are committed to the work, who value what you do, and who are ready to invest in themselves through your offerings.
And if you’re thinking, But what about accessibility?: There are so many creative ways to make your work available to different financial levels, like layered pricing, payment plans, scholarships, and your free content. But accessibility should never come at the cost of your own well-being.
3. Avoiding money conversations to keep the peace
Do you ever hesitate to bring up money? Maybe you dread discussing your rates with a client, negotiating a contract, or even talking about shared finances at home?
So many of us feel that bringing up money might create tension, so you stay quiet to keep the peace.
But at what cost?
This belief can show up in so many ways:
You feel awkward stating your prices, so you downplay them or apologise for them. Or you come up with a last minute discount that wasn’t planned.
You hesitate to follow up on unpaid invoices because you don’t want to be "pushy."
You accept less than you deserve because negotiating feels uncomfortable.
You avoid financial discussions at home, letting your partner take the lead, even when it doesn’t feel fair.
For a long time, I avoided these conversations, too. I told myself it was just easier not to rock the boat. For months, I struggled in silence, convincing myself I could handle it alone.
When living in France, my husband and I had decided to split expenses 50/50, but as my taxes skyrocketed after the 1st year, I realised I couldn’t afford my half anymore. Instead of telling him, I kept paying what I couldn’t actually afford, slowly racking up over €5000 in late payments and debt. All because I was too ashamed to admit I was struggling.
When I finally gathered the courage to bring it up, I was ready to face disappointment, judgment, even rejection to be honest. Old wounds die hard. But instead, what happened is that we were able to have a real conversation. We adjusted things, and found a solution together. The real issue was never about him, it was the about the shame I was carrying. Shame that I wasn’t successful enough, shame that I needed help, shame that I thought having this conversation would somehow make me less.
So many of us experience that, whether it’s with a partner, a client, or even ourselves. We avoid money conversations not because we can’t have them, but because we’ve internalised the belief that we shouldn’t need to. That talking about money makes us difficult, ungrateful, or, worst of all: a failure.
But as you can learn from my story, avoiding these conversations doesn’t create peace, instead it creates imbalance. It keeps us small. It keeps us in silent struggle, while the people who love and respect us would gladly support us. If only we let them.
4. People-pleasing with money
Do you struggle to say no to unpaid work? Do you lower your rates every time someone says they "can’t afford it"? Do you feel guilty charging what you really want to charge, because what if someone else is struggling? Do you find it easy to give a discount but so hard to get yourself a better desk, computer, or even help at home or in your business?
This is people-pleasing in disguise.
And while generosity is beautiful, it should come from overflow, not self-sacrifice.
Many of us were raised to believe that kindness means giving without limits. That being of service means saying yes, even when it stretches us too thin. But over-giving doesn’t make us better people. It just makes us exhausted, undervalued, and sometimes even resentful.
I’ve had moments where I felt guilty charging a fair price because I knew my client was on a tight budget. So I lowered my rates, told myself it was "the right thing to do" Meanwhile, as I soon learned, that same client had no problem investing more money elsewhere, which of course didn’t make me feel great.
That’s when it hit me: people find a way to pay for what they truly value.
It’s not our job to manage other people’s financial situations. It’s our job to honour our own needs and trust that the people who are meant to work with us will do so at the right price point.
And for those who truly can’t afford it? Like I mentioned before, there are so many ways to offer accessibility without undervaluing yourself.
5. Giving to everyone Else, but not to yourself
How often do you spend money on yourself without guilt?
I function on minimalism. I buy the strict minimum for myself. My wardrobe contains 2 leggings, 2 trousers, 2 dresses and 6 sweaters. I have to negotiate with myself every month when I pay for therapy, coaching and physical self-care. But does my family need anything at all? I joyfully swing my visa card.
Many of us women have been conditioned to take care of others first. Partners, children, clients: we make sure everyone else is supported, thriving, and taken care of. And when it comes to our own needs? We hesitate. We put ourselves last.
I’ve seen so many brilliant women say, I can’t afford to invest in myself right now (whether that’s money or even time and energy by the way) but then turn around and move mountains to fund someone else’s needs.
And I’ve done it too. I’ve told myself I’d invest when I earned more… but the truth is, earning more only happens when you start treating yourself like someone worthy of investment. I’m not talking about spending thousands when you’re not earning that yet, but even small investments that make a huge difference.
Because here’s the thing: you are your business’s greatest asset. The way you take care of yourself directly impacts how you show up, how you serve, and how sustainable your success is.
6. Believing that wanting wealth makes you selfish or greedy
How do you really feel about wanting to be wealthy?
For many sensitive, heart-led women, the idea of financial success comes with a heavy dose of guilt. We’ve been conditioned to believe that money is a limited resource, and if we have more, someone else must have less. That having wealth means you’re greedy, selfish, or somehow complicit in a system that feels unfair.
This comes partly from the fact that when we look around, we don’t see many examples of women like us: women who are fair, sensitive, heart-centred, and also wealthy. It’s hard to believe in what we don’t see. It feels like these things don’t go together, like financial abundance is reserved for people who are more aggressive, less ethical, or willing to compromise their values.
And then there’s the inherited stories we have: generations of women before us who have struggled financially, stories of grandmothers that were dependent on their husbands or had to work hard to barely survive.
Their stories become our stories, passed down like family heirlooms
Here’s what I’ve learned though: money doesn’t change who you are: it amplifies it.
You value fairness, generosity, and integrity? Then having more money won’t turn you into a greedy person. It will give you more resources to support the causes and communities you care about. It will allow you to take better care of yourself, your family, and yes, your clients too.
We need to see sensitive, heart-led women experiencing real abundance. Not AI-generated pictures of coaches with fancy clothes or tales of their holidays spent swimming with diamond-dolphins.
That’s how we can break these inherited patterns and create new possibilities. Not just for ourselves, but for the generations that come after us.
7. Feeling unsafe holding onto money
Have you ever noticed how fast money seems to disappear, even when you technically have enough? You get paid, and before you know it, it’s gone. Maybe you spent it on things you didn’t really need, like small indulgences that quickly add up, or you had unexpected expenses that were magically just the amount of extra money you had that month
For many women, this isn’t just about poor budgeting or lack of discipline. It’s about feeling unsafe holding onto money.
Sometimes, there’s an almost urgent need to spend as soon as money comes in. This can come from:
Fear that the money will disappear anyway so you might as well enjoy it before it’s gone.
A deep, subconscious belief that you’re not meant to have wealth, so holding onto money feels foreign or uncomfortable.
Associating money with instability or conflict. That one is especially if you grew up in a home where money was a source of arguments between your parents, or if there was a lot of stress around it.
I’ve been there too. For a long time, any time I had a little extra, I felt this pressure to do something with it immediately. I always found ways to spending it on others - like the time I decided we should all go to Disneyland, or worse, when I invited my mother-in-law to stay with us in Vietnam and I didn’t even have a good relationship with her. . It wasn’t until I started unraveling my money story that I realised: it wasn’t the money I was uncomfortable with, it was the security it represented. I didn’t feel worthy of feeling safe.
You see, true financial security isn’t about how much you make or how much you own. It’s about trusting yourself to handle abundance, to allow money to stay in your life without fear that it will disappear or cause problems.
The more we can create a sense of emotional safety around money, the easier it becomes to hold onto it. Not out of fear or scarcity, but from a place of trust, empowerment, and alignment.
Money isn’t just about numbers. It’s deeply tied to our past, our traumas, and the stories we’ve inherited. But you don’t have to stay stuck in these patterns.
If any of these money blocks resonated with you, know that you’re not alone. And you don’t have to figure it all out by yourself.
💌 Join my free challenge Reveal Your Money Story where we’ll go deeper with powerful guided audios and prompts that help you bring awareness to your money stories n a safe, supportive space.
And if you’re ready to take it even further, I’d love to see you at my new live workshop on February 26th. Together, in we’ll explore journaling prompts, meditations, and visualisations designed to help you rewrite your relationship with money from the inside out: Untangle your Money Beliefs
It’s time to create a version of financial success that feels aligned, empowering, and abundant.
Not just for you, but for the world you’re building.